Companies call on experts-es to improve the user experience of their applications or interfaces, also known as UX. In general, this is often for redesigns or for certain performance problems on their digital solutions. More often than not, they offer a multi-stage service.
First of all, a UX audit will be carried out with expert-euser experience experts. This audit actually analyzes several ergonomic criteria on the site in question. This first step will help you understand what could potentially block your site. Most of the time, it's found to be a hindrance to navigation or the hierarchy of information on the interface.
The next step is to test the usability of the existing system with users and users. This step will not only help us understand their point of view, but also identify what might be blocking them. In addition, the test will determine why the solution is not being adopted by users. All in all, it will show what might be holding users back in their day-to-day interfaces.
Then, to complete these audits and tests, it is possible to carry out large-scale surveys. This is only done if there are enough users to survey. The next step is to look for and propose solutions via co-creation workshops, such as alternative customer paths. The analysis of the existing system will go through two main stages: the UX audit and the eligibility tests with the customer's users.
To understand why an interface isn't working, you'll need to analyze the site's analytics. In other words, the statistics provided by the interface tools. The aim is to understand where the user is not converting, and all this is possible thanks to the figures provided by the data analysis. Finally, when all the work with users has been completed, all these analyses need to be collated and conclusions drawn. It will also be necessary to deduce potential improvements to the customer journey.
When testing with users, you'll need to set up AB testing. AB testing allows to test one screen layout rather than another with users. The designer proposes design hypotheses. At this point, doubts may persist as to which solution is preferable to another. This is the moment when testing seems most effective. Particularly during a wireframing phase, when the mock-ups are not completely finished, the company will be able to decide early enough in the project to limit the number of rectifications and corrections to be made later. User feedback will be collected directly by the designer, who will update the requested versions.
These 4 steps will enable you to improve the user experience of your applications or interfaces, as well as solve certain performance problems on your digital solutions.
To find out more, read our article: What is UX/UI?