Blue Soft Belgium, our antenna for the Belgian market

17/10/2022

3min

Le 1er mars 2022, le groupe Blue Soft ouvrait sa première antenne en Belgique à Bruxelles : Blue Soft Belgium. 6 mois après, retour sur cette filiale, son marché et ses expertises avec son dirigeant Joël Van Hoolandt.

Why did you choose Brussels for Blue Soft Belgium?

La création d’une agence en Belgique était un projet de longue date pour les deux dirigeants du groupe Blue Soft (Ludovic Hayat et Thierry Boccara). C’est en mars 2022 que le projet devient réalité à Bruxelles avec Joël. Pour ce Bruxellois de naissance, il n’y avait pas d’autre alternative en Belgique. Il connait bien la ville et nous rappelle son statut de Capitale de l’Europe, une métropole aux activités économiques et commerciales florissantes mais également riche et bouillonnante.

In addition to this potential of companies and organizations, he also emphasizes the need for the group to support its customers locally "for certain French customers, but who have a truly European footprint, it is important to have a local service. The linguistic division remains a reality in Belgium. We are internationally known for that. And so, approaching the Flemish market from Paris seems to me to be something unfeasible. And then, we have our own little peculiarities, just as you have yours and every country has them.

Switching to cloud and modernization: the problems of the Belgian market are similar to those of the French market

When asked about the particularities of the Belgian market regarding IT issues, Joël answers: "I think the Belgian market is not very different from the French market. Cloudification, technological modernization in certain public services, whether regional or national." He also mentions the sometimes immense technological debts, the reluctance to change and a lack of vision for certain managers who should sometimes perhaps dare more.

Multiple expertise to respond locally

In order to respond to these issues, the agency offers 4 local expertises that can be found globally within the group Blue Soft :

An antenna with a benevolent climate within a structured group

Joining our Brussels agency means choosing a benevolent, relaxed environment, as Joel says, "with a lot of humor for people who know us, but just as much requirement". It also means joining a structured group that offers cross-functional projects, including

Want to join us? Check out our job offers in Belgium!

Blue Soft Belgium, our antenna for the Belgian market

17/10/2022

3min

Le 1er mars 2022, le groupe Blue Soft ouvrait sa première antenne en Belgique à Bruxelles : Blue Soft Belgium. 6 mois après, retour sur cette filiale, son marché et ses expertises avec son dirigeant Joël Van Hoolandt.

Why did you choose Brussels for Blue Soft Belgium?

La création d’une agence en Belgique était un projet de longue date pour les deux dirigeants du groupe Blue Soft (Ludovic Hayat et Thierry Boccara). C’est en mars 2022 que le projet devient réalité à Bruxelles avec Joël. Pour ce Bruxellois de naissance, il n’y avait pas d’autre alternative en Belgique. Il connait bien la ville et nous rappelle son statut de Capitale de l’Europe, une métropole aux activités économiques et commerciales florissantes mais également riche et bouillonnante.

In addition to this potential of companies and organizations, he also emphasizes the need for the group to support its customers locally "for certain French customers, but who have a truly European footprint, it is important to have a local service. The linguistic division remains a reality in Belgium. We are internationally known for that. And so, approaching the Flemish market from Paris seems to me to be something unfeasible. And then, we have our own little peculiarities, just as you have yours and every country has them.

Switching to cloud and modernization: the problems of the Belgian market are similar to those of the French market

When asked about the particularities of the Belgian market regarding IT issues, Joël answers: "I think the Belgian market is not very different from the French market. Cloudification, technological modernization in certain public services, whether regional or national." He also mentions the sometimes immense technological debts, the reluctance to change and a lack of vision for certain managers who should sometimes perhaps dare more.

Multiple expertise to respond locally

In order to respond to these issues, the agency offers 4 local expertises that can be found globally within the group Blue Soft :

An antenna with a benevolent climate within a structured group

Joining our Brussels agency means choosing a benevolent, relaxed environment, as Joel says, "with a lot of humor for people who know us, but just as much requirement". It also means joining a structured group that offers cross-functional projects, including

Want to join us? Check out our job offers in Belgium!