Become data driven to build the future of your company
Big Data, Open Data, Smart Data... Data used for marketing, customer relationship or user experience purposes is also a formidable lever for business growth. Collected and analyzed with care, it allows any structure to grow its market. As long as all departments are involved and given the keys to reading them. Understand what is behind the expression "Data Driven" and take advantage of the advice to transform your company. The data era, an opportunity to become Data Driven To become a "data driven" company, you must already understand what the model is. A Data Driven structure relies on a set of data to make strategic decisions. In concrete terms, this iterative approach implies that during each business cycle, the organization collects and analyzes data to improve its actions during the next cycle. The underlying idea is not to acquire new analytical processes or state-of-the-art tools. By becoming Data Driven, the company shifts from an investment in technology to a managerial change. All employees, from HR to marketing, finance and top management, work with the same desire to use data in the most natural way possible. [...]