When creating a mobile application, user experience (also known as UX) plays a major role in the project's success. However, it can sometimes seem difficult to implement. To help you out, let's take a look at 3 best practices for improving UX.

To fully understand UX/UIdiscover our dedicated article.

UX best practice 1: Use codes known to users

Dans la famille « bonne pratiques UX », la première règle pour optimiser ou améliorer l’expérience utilisateur de vos applications consiste à utiliser des codes déjà connus de ces derniers et dernières. Par exemple, les personnes utilisant les sites internet ont pris l’habitude de cliquer sur le logo de la structure en haut à gauche pour revenir à la page d’accueil du site, c’est un code connu et il est bon de le réutiliser dans la création d’une solution numérique. Comme le dit notre experte Sophie Garyga : « En UX, on ne réinvente pas forcément toujours la roue. On va aussi s’inspirer de ce qui a été fait déjà sur des applications qui fonctionnent, qui ont créé de l’adhésion auprès des utilisateurs et on va reprendre certains codes comme des boutons, des formes de menus qui sont connus des utilisateurs pour ne pas les perdre dans de nouveaux usages. Pour qu’ils retrouvent leurs usages du quotidien, pour créer de l’adhésion plus facilement aux nouvelles solutions qu’on imagine. »

To find out more about Sophie Garyga's profile discover her interview on the UX Designer profession.

It's also important to create an interface that's intuitive for the user, providing feedback to confirm that the action has been completed. For example: " When they click on a button, a loader will show them that their action or request is in progress, or information will pop up on the screen, telling them that their request has been taken into account. It's really reassurance elements, all along the user's journey, to confirm that his actions and his use of the site are in progress, and that his actions have been taken into account."

UX best practice 2: Work on the visual aspect

The first line of focus for digital applications and solutions, visuals are highly visible, yet sometimes too quickly overlooked. As our expert explains: " The second category for good UX design is everything to do with visuals. The fact of having a graphic interface that is visually attractive, that corresponds to trends and that adapts to the target we're trying to reach ". This work may seem long and hard, but it can generate a "wow" effect that will boost your application's performance. This is a tip to keep in mind when building a UX-compliant solution.

Discover the content of the UX/UI workshops carried out for our customer CCI France International.

UX Best Practice 3: Improving application technology and performance

When we think of UX, we often tend to think of mock-ups or the graphic production of digital solutions. However, one point that is often underestimated, and which will change everything for the user, is the application's performance. Sophie Garyga comments on this subject: " The third aspect on which we can define good UX design is one we perhaps think less about. It's the technical and performance aspects of the application we're going to create. This is directly linked to subsequent development, but good UX design means screens that load quickly for the user, so as not to create frustration. It's going to be applications, sites that are totally secure for the user and that are also accessible to all users."

To find out more about UX best practices, see our page dedicated to the Digital Factory and the website of our UX/UI agency Le Renard Bleu.

In parallel : discover other tips on user experience testing