All too often reduced to its technical aspect, user experience nevertheless deserves to be explored more widely. Between cultural questions and corporate issues, UX Design today considers a more sustainable design. Le Renard Bleu, design agency of the Blue Soft group, explains this aspect in its new white paper on the " Approach to the design of digital services and tools ".

User experience in the 90s

When the Internet appeared in the early 1990s, digital technology belonged to engineers. It was in the mid-90s that design and user experience emerged. Without any comparison, this era marks the freedom of exploration of design. With no codes or standards defined, web designers were progressively moving forward with no real reference point.

Then the technological advances were more and more frequent: tables, gif, interfaces in flash, CSS and Javascript. Faced with this rapid technical evolution, norms, standards and design models became unique.

The beginning of the 2010s marks the advent of business and private applications, as well as the evolution of mobility habits. This will completely transform the uses and expectations of users in terms of experience and UX. These growing technological changes will lead designers to normalize, standardize or even homogenize ergonomic and graphic design principles. In particular with " Apple " and " Material " type guidelines.

Breaking out of the norms for a sustainable UX

But today, new uses, the acceleration of the digital transformation and its mutations force design and user experience to emancipate themselves from these standards. This in order to conceive sustainable solutions, adapted to the projects and the stakes of the company.

Design is no longer only about performance and efficiency, but the presentation of the user experience tends to emphasize only its specialization. A sustainable user experience or UX Design therefore requires to ask the question about good practices, but also to take into account different dimensions such as the creative, social, ecological, aesthetic or economic aspect.

To know more about the agency le Renard Bleu and the Digital Factory

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