UX/UI

3 best practices to improve your application's user experience (UX)

When creating a mobile application, user experience (also known as UX) plays a major role in the project's success. However, it can sometimes seem difficult to implement. To help you out, let's take a look at 3 best practices for improving your UX. For a fuller understanding of UX/UI, read our dedicated article. UX best practice 1: Use codes that users know In the "UX best practice" family, the first rule for optimizing or improving the user experience of your applications is to use codes that users already know. For example, people using websites have become accustomed to clicking on the logo in the top left-hand corner to return to the site's home page. This is a known code, and it's a good idea to reuse it in the creation of a digital solution. As our expert Sophie Garyga says: "In UX, you don't always have to reinvent the wheel. We'll also draw inspiration from what's already been done on applications that work, that have won over users, and we'll use certain codes such as buttons, shapes [...].

2024-01-09T14:25:09+01:00December 19, 2023|Uncategorized|0 comment
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What does it mean to be a UX designer?

User experience, often abbreviated to "UX", has become an essential element in the development of digital products. At the intersection of design, psychology and technology, the UX Designer profession has emerged in response to the need to create products that are not only functional, but also pleasant to use. A fast-growing activity UX activities are generating a lot of recruitment today. We're talking about a 30% increase in the number of UX experts employed by companies. They play an increasingly central role in the development of digital products, which has proven its importance for today's businesses. It encompasses a set of practices aimed at improving user satisfaction and ease of use when interacting with a product, be it a mobile app, website, software or even a connected physical product. You can also discover one of these practices thanks to this article: Designing an effective user interface in 4 steps (bluesoft-group.com) It's a profession that has become very popular. We've heard a lot about it in recent years. Most of the time, UX teams are recruited from agencies like ours: Le Renard Bleu. [...]

2024-01-09T14:39:23+01:00November 27, 2023|Uncategorized|0 comment
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Design an effective user interface in 4 steps

A good user interface in 4 steps. The UX methodology guides you through several essential steps to achieve your dream user interface. The Scoping and Research Phase You begin with a thorough scoping and research phase. This stage is crucial, as it allows you to immerse yourself in your customer's business. It helps you to develop a common language with users, creating the basis for meeting them and conducting the in-depth research needed to design a suitable user interface. During this phase, you can organize user interviews, focus groups, or even quantitative questionnaires when you have a substantial user base. The aim is to ask users about their needs and expectations of a new product. The solution definition phase After this research phase, we move on to the solution definition phase. This is where you define the functional structure of the solution, building the product skeleton with the main functionalities expected by users. The user interface design phase We then move on to the design phase, where we put [...]

2024-01-09T14:46:12+01:004October2023|Digital, Uncategorized|0 comment
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How to test and improve your user experience - UX?

Companies call in experts to improve the user experience of their applications or interfaces, also known as UX. In general, this is often for redesigns or for certain performance problems on their digital solutions. More often than not, they offer a multi-stage service. UX audit First, a UX audit is carried out by user experience experts. This audit actually analyzes several ergonomic criteria on the site in question. This first step will help us understand what could potentially be blocking us. Most of the time, it's found to be a hindrance to navigation or the hierarchy of information on the interface. Usability testing Next, we need to test usability with existing users. This step will not only help us understand their point of view, but also pinpoint what might be blocking them. In addition, the test will determine why the solution is not being adopted by users. All in all, it will show what might be holding users back in their daily use of the interface. Then, to complete these audits and tests, it is possible to carry out large-scale surveys. This is only done if there are [...]

2024-01-09T14:58:57+01:00September 4, 2023|Uncategorized|0 comment
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What is UX / UI?

Often used but rarely understood, the terms UX and UI are both very trendy and particularly vague. In this article, our expert explains the differences between the two terms and their importance in the development of modern applications, in the hope that it will help you to shine in society... UX and UI: definitions and differences? UX (User Experience) puts the user at the heart of everything we do, from the research phase through to design and testing. The UI (User Interface), on the other hand, is the visual part of the interface that brings to life what has been imagined upstream by the UX. These two stages are different but highly complementary, and their integration makes it possible to create user-friendly interfaces. As our expert Sophie Garyga, UX designeuse and head of our agency Le Renard Bleu, puts it: "UX/UI, if we take the definition, is the whole of the user's experience of all his interactions with the digital interfaces he uses. In a way, UX is a user-centered design method that puts the user at the heart of the design [...].

2024-01-09T15:35:48+01:00June 12, 2023|Uncategorized|0 comment
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Creating an outstanding user experience for a sustainable UX

All too often reduced to its technical aspect, user experience nevertheless deserves to be explored more widely. Between cultural questions and corporate issues, UX Design today considers a more sustainable design. Le Renard Bleu, a design agency of the group Blue Soft, explains this aspect in its new white paper on the "Approach to the design of digital services and tools". User experience in the 90's When the internet first appeared in the early 90's, digital belonged to engineers. It was in the mid-90s that design and user experience emerged. Without any comparison, this era marks the freedom of exploration of design. With no codes or standards defined, web designers were progressively moving forward with no real reference point. Then the technological advances were more and more frequent: tables, gif, interfaces in flash, CSS and Javascript. Faced with this rapid technical evolution, norms, standards and design models became more and more common. The beginning of 2010 marks the advent of professional and private applications, as well as the evolution of mobility habits. This will completely transform the uses and expectations of users in terms of experience and UX. These growing technological mutations will lead the [...]

2024-01-09T15:28:09+01:00December 7, 2022|Headlines|0 comment
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Remote UX/UI workshops with CCI France International

Is it possible to successfully conduct UX/UI workshops around the world, in 4 different countries? Pascal Ameline, in charge of digital activities at CCI France International and Peter Winckler, Director of Member Relations and Partnership for the French Chamber of Commerce in Canada, based in Montreal, share their respective experiences. The different stages of the UX/UI workshops with the CCIFI "First, we launched a first large project with Canada, Qatar, and Great Britain who participated in UX/UI workshops with the graphic design team of Blue Soft in order to define the outline and functional perimeter of the application, define the user stories, define the wiresframes, and the mock-ups.Testing all these graphical interfaces with testers and end-users to arrive at a validated functional and graphical perimeter on which the Blue Soft development teams were mobilized for the construction and design of the mobile application. Introduced Pascal Ameline. Peter Winckler presents his experience with remote UX/UI workshops: "The first contact I had was a workshop with your teams. What was quite incredible was that I [...]

2024-01-09T15:46:19+01:00May 16, 2022|Customer cases|0 comment
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Can customer relations play a major role in the success of an application?

With the mobile application project, CCIFI Connect, Blue Soft and CCI France International have created a real partnership that goes beyond a simple customer relationship. Charles Maridor, General Delegate of CCI France International and Pascal Ameline, in charge of the digital activity at CCI France International tell you how this relationship was born and how these links were forged. Why did you call on Blue Soft ? Charles Maridor's vision of the project: "For a long time, CCI France International has had a mobile application project and it is clear that the health crisis and the acceleration of digitalization for many organizations during this period have encouraged us to accelerate this project and launch it. To do so, we explored the market and studied different options and finally, Blue Soft, seemed to be the right company to solicit for this project and we found with Blue Soft, not only a service provider, but also a partner who knew how to understand our specificities and who knew how to adapt to our constraints whether they are organizational or financial. " What did you like about the approach of Blue Soft and Le Renard Bleu? Pascal Ameline [...]

2024-01-09T15:47:31+01:00May 2, 2022|Customer cases|0 comment
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The stages of the CCIFI Connect application project

In a context of health crisis and accelerated digital transformation of companies, CCI France International wanted to create an application to bring together its members and create a business community available at any time through CCIFI Connect. Charles Maridor, General Delegate of CCI France International and Pascal Ameline, in charge of the digital activity at CCI France International agreed to share their experience in the development and launch of this application with Blue Soft. Presentation of CCI France International: "CCI France International brings together the French chambers of commerce abroad. There are 126 of them and they are present in 97 countries around the world. It is a network that has the specificity of being completely private and 99% self-financed. Our mission is to animate the French business communities abroad and therefore we bring together both French companies established abroad, but also many local companies that have business relations with France. Within this framework, we organize all types of events and we make contacts on a permanent basis within these communities. The French chambers abroad are also service platforms since our mission is to help the French business community [...]

2024-01-09T15:48:04+01:00April 4, 2022|Uncategorized|0 comment
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Flutter, a choice of Framework adapted to the specificities of CCI France International

For the development of the mobile application, CCIFI Connect, Blue Soft and CCI France International quickly decided to use Flutter technology, the hybrid framework from Google. Pascal Ameline, in charge of the digital activity at CCI France International explains the reasons that led him to make this choice. Prior to the creation of their CCIFI Connect application, Pascal Ameline looks back at what already exists in his organization: "We have an existing digital platform based on 3 pillars. A web pillar with a website factory, a CRM pillar that manages and pilots all the activity of the chambers and a marketing pillar with a suite that is there to generate leads. In 2019, we have embarked on a mobile wallet project, to be able to take advantage of native Apple and Android technologies to join the mobile adventure [...]". This complex and ambitious project will be one of the decisive points for the choice of the right framework for CCI France International: Flutter. What were your constraints in choosing the technology for CCI France International? "For [...]

2024-01-10T14:32:57+01:00March 16, 2022|Digital|0 comment
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Blue Soft Group is a Digital Services Company present in France, Switzerland and Belgium. Promoter of the industrialization of the digital economy for companies and the public sector since 2008, Blue Soft Group federates 6 complementary entities, specialized in consulting, Cloud and infrastructures, agile development, UX/UI and Microsoft solutions. With offices in Paris, Lyon, Aix-en-Provence, Rouen, Niort and Toulouse, as well as in Geneva and Brussels, the Blue Soft group and its 800 employees work with local and national ecosystems to help them deploy the full potential of their IT and business projects.

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