Blue Soft Belgium, our antenna for the Belgian market
On March 1, 2022, the group Blue Soft opened its first office in Belgium in Brussels: Blue Soft Belgium. 6 months later, let's take a look at this subsidiary, its market and its expertise with its manager Joël Van Hoolandt. Why did you choose Brussels for Blue Soft Belgium? The creation of an agency in Belgium was a long-standing project for the two directors of the group Blue Soft (Ludovic Hayat and Thierry Boccara). It was in March 2022 that the project became a reality in Brussels with Joël. For this native of Brussels, there was no other alternative in Belgium. He knows the city well and reminds us of its status as the Capital of Europe, a metropolis with flourishing economic and commercial activities but also rich and bubbling. In addition to this potential of companies and organizations, he also emphasizes the need for the group to support its customers locally "for certain French customers, but who have a truly European footprint, it is important to have a local service. The linguistic division remains a reality in Belgium. We are internationally known for that. And so, approaching the Flemish market from Paris seems to me to be something unfeasible. And then, we have [...]